Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digidentity BV · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used this app to help me produce proof of life for my native country to receive pension payments in the US. The alternative is a tedious procedure, so I was happy that I found this app allowing me to do it from home. However, the app will not scan the passport chip, no matter how I position the phone over my passport. Instructions for this particular scan are not helpful. Apparently software developers have not tested this application thoroughly.
Scanning the chip was quite more difficult than expected. Note that the chip in an American passport is located not in the cover page, but below the identity picture as a visible ‘silver corner’.
I didn’t like the system because it took several attempts for me to get verified and I couldn’t be any one to ask questions or for help. There will be standard questions and answers which were irrelevant. Employee more staff to chat with and offer genuine help to your customers 24/7 since you offer a global service.
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