Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Atit Purani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Do not waste your time with this app. The free options are painfully limited and lack diversity, and you can’t click anything without immediately getting an ad. Obviously it’s going to have ads because it’s a free app with a “Pro” option, but they’re so pervasive that they render the app useless. I was a severely disappointed.
Shows a few hairstyles in different categories but, of same people on different pages to make it look like they have many hairstyles to choose from! What a waste of time!!!
Glad I tried it out
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