Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mary Kay Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This lets you upload a photo of yourself, then change the makeup looks you are wearing. Or you can choose a model’s photo with the correct face shape or eye color. I loved being able to try on different lip colors or blush colors. Even has foundation colors! Helps so much with choosing your favorites. After uploading my photos, it took about 3 minutes to align all the data spots on my face to outline my features. Really no trouble to do, and you can save the photo to alter later if you decide to try another set of colors.
Mary Kay is a wonderful company this app is used to really show there work. This app is very photo shopped. It is very fun to give makeovers but, it looks like a child took a picture of there mother and cut out pieces of a magazine and glued pictures of people’s hair and make up. This app is very frustrating. I am very disappointed in the Mary Kay makeover app, maybe you will see what I see soon. That is why I’m giving them one star, only for the excitement of making people look different. From, Critic Mayhem inc.
If you are a busy woman with 1000 things pulling you in all directions, this app is NOT for you. I have taken my picture 3 times now, in the middle of placing the millions of dots to outline my features I had to put my phone down and the lock screen came up. The whole thing closed and I had to start over again. I give up. I don't have time to sit here like this. So annoying! I can't even tell if it works because I can't upload a picture to try it with and get the dots on all the spots. Don't waste your time.
It’s the first Mary Kay® Mobile Virtual Makeover app! Customize looks with endless combinations of eye makeup, lip colors, hairstyles, hair colors, ac...