Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vlad Polyanskiy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does a great job in identifying colors but I feel like the app is constantly pressuring me to pay for the subscription. The app just keeps popping up the subscription screen when I don’t want to. I just want to use the app, not use my money for it. I understand the developer wants money for this app but you don’t need to keep annoyingly put the subscription over and over on the screen. It should be the user’s decision to support this app by paying for the subscription but really I downloaded this because I was drawing something and looking over an image. I had difficulties trying to guess what colors I needed to use. Seriously, put the subscription screen on the side somewhere where like a tab button to go to it instead of just trying to throw the subscription down my throat
While this app is pretty sophisticated as far as identifying color is concerned, I was very disappointed to find that when I purchased it on my iPhone, I was asked to purchase it again on my iPad. There is nowhere to “restore purchases” on my iPad. Also, the iPad version does not rotate so your are stuck using it in vertical mode which seems really odd to me given how mature this app is and the fact that so many people use their iPad in landscape mode these days. The other glaring function that’s missing is the ability to zoom in. This is basically a deal breaker for me. In order to identify smaller patches of color accurately, I have to make a copy of the image in another app and crop into the area where I want to check the color. I contacted the developer a few days ago about all this (especially about the limitation of devices with my purchase) but they have not responded. Overall, I’m very disappointed. EDIT: I’m reducing my review by another star because the developer has been completely unresponsive to my emails.
I’m a color-challenged person, and I’m always at a disadvantage while shopping or trying to pick things up for the wife and kids. This app allows me to quickly see if I’m picking up something pink that I thought was gray, or lavender when I thought it was light blue. The app quickly changes colors as you scan with your camera, and it’s cool to see how many shades there really are! One suggested improvement: allow access to the iPhone flashlight. Is the flashlight dimmable? Because accurate color is only as good as the available lighting, having access to the flashlight would maximize the accuracy of the color checker.
Color Name is an indispensable assistant to help you choose paints, wallpaper, and decorative elements. Besides, it is a handy instrument for everyda...
| Name | Price | Type |
|---|---|---|
| Premium Mode (Monthly) | $2.99 | Monthly |
| Pro Pack | $9.99 | One-time |
| Premium Mode (Annual) | $14.99 | Yearly |