Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christopher Wagner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A simple bill pay app that doesn’t take up much space on your phone & does all of what I expect. I use this to remind me when a bill is due, & also how much it will be & it’s history. On top of that I use the free version of Goodbudget to keep track of all my purchase transactions & credits. Between the two of them, I feel like I have my finances in perfect order.
The simplest Bill Reminder application! - Never forget to pay a bill on time again! - Bills that offer flexible scheduling and reminding of due bil...