Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Federal Bank of Kansas City · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is straightforward easy to use and allows me access to my account anytime of day with the ability to pay bills and move money whenever I want.
Transfers should say immediately upon transfer what new total is in each account as it used to. Instead it brings the screen to transfer again. Why? The changes you made several months ago are less than user friendly. One also has to go back and forth through screens to find where to log out. I have a few accounts. It is not necessary nor helpful to see transactions from all accounts. It is confusing and again, less than user friendly.
Edit-2: Aspect ratio has been updated for iPhone X and Touch ID icon is now Face ID icon. All functionality is smooth and intuitive. App is great now. Edit: The app now has functioning Touch/Face ID and works great. My only critique now, which is minor, is the screen size need to be updated for iPhone X. The app seems to run smoothly and has all the banking features I need. However, the app could really use Touch ID on the login screen...when Touch ID sign in is available it will get a 5-star rating.
Access your First Federal Bank of Kansas City accounts anytime, anywhere with our newly refreshed mobile app! With First Federal Bank Mobile, we're b...