Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗
Google · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t review apps, but I’m on a tirade here. I recently got the notice that Inbox is going away and figured I’d better “migrate” and get used to it. But now that I’ve loaded the app and had a look, I’m *so* disappointed. The Gmail app is no better than it was a few years back. Many of the Inbox features that I love - bundles for Trips and Purchases especially - aren’t available. Like the way Trips pulls in all emails containing my flight/car rentals/hotels and more - on a completely automatic basis as I make my arrangements. Then each trip’s emails are wrapped up in a quick, easy-to access banner by location, with the dates of the trip, making it super easy to locate all vacation details for each trip with a single click. Other messages I can then tag to each trip manually, such as notes-to-self that Inbox may not recognize as related to a trip. Inbox offers this same bundling for purchases, which is very useful if you do a lot of online ordering (as I do). All Gmail offers in comparison is a bundle for promos and for social. Not nearly as useful. Keep Inbox alive. It makes all the difference in my life.
UPDATE: Look....Google, if I take back all the bad things I said about your support of iPhone X will you PLEASE not kill off Inbox. For those that don't know Google plans to transition everyone back to Gmail. This is a HORRIBLE idea! Yes you've added some features from Inbox to Gmail but that does NOT make them equivalent. C'mon guys Inbox is leading edge and innovative. Gmail is stodgy and good for luddites. I'd pay for this app and even consider a subscription to keep it going. However you guys gotta bring back location based reminders! What genius over there decided removing functionality was a good idea? How great to get the email to appear at either the right time or the right place. OLD: Seriously Google why does it take so long to properly support your app? It's going on 3+ months and STILL no iPhone X support! Google and the Inbox team had the same slow support from initial launch to an iPad supported app. It's frustrating because the actual app and the features are so amazing and helpful to get your particular set of to-do's done. I'll happily re-write this to a 5 Star once you support the app and all the phone/tablet combinations fully and consistently. PLEASE!
Since the launch of the iPhone X, Inbox by GMail has received multiple updates improving app performance and fixing various bugs. I really appreciate the attention given to refining the UX as much as possible for a buttery smooth interface and overall app dynamics. It's my go-to email app on my iPhone X, period. I have tried many email clients for iOS (and this includes the regular GMail app) but never felt like my experience was amplified by any of those. Inbox by GMail is perhaps the only email app that, since the first time I used it (on my iPhone 6 Plus when Google launched the app), floored me in terms of its UI (and UX); dwarfing any measly expectations I had from any email client out there and what the possibilities could indeed be. However, it's been over a month since the iPhone X went live and even though there have been regular update releases week-over-week, it sadly feels as if my experience is handicapped now and every time I use the app, I'm left longing for how immersive Inbox by GMail could possibly be and how the UX could be that much richer. I'm a huge fan of this app and I use it on several occasions during any given day. I enjoy using it so much that I would've given it a 5-star rating if I were using any other iPhone but I'm disappointed enough to only rate it 3 stars. I hope this issue gets the attention it needs because it truly does deserve it.
Your email inbox should help you live and work better, but instead it often buries the important stuff and creates more stress than it relieves. Inbox...