Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Utilli · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like others, it had stopped working for me. Decided to try it again in summer 2020 after getting a text notification about my quarterly bill. Redownloaded it; seems to be working again. It shows my recent bills and meter readings.
When it works, it’s convenient. But most of the time there’s an error message. One thing that would be nice is if it saved your payment info so you wouldn’t have to enter it every single time. Once the bugs get fixed it will be great.
I downloaded the app and tried to log in, but it kept showing the message “Internal Server Error” repeatedly. This rendered the app useless, as I couldn’t navigate any screens. Upon investigating the app’s history, it seems that this is an entirely neglected application, having not been updated in years. Not sure why the Howard County Department of Finance would be promoting this application if it’s been left ignored by developers all this time.
Howard County, MD public water & sewer customers can now manage their accounts online through the Utilli App. - View and Pay your bill - Compare water...