Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Amalgamated Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Much better now…. Moved from a very user friendly seamless Chase App…. More you use it the easier it gets. I have patience for them because I know how socially responsible they are- that’s why we do it! Tell a friend to come on board- but remind them to be patient.
Title says it all. Waste of time energy and I’m sure money. I just want to deposit a check!
Last developer note from 11 months ago says “we are continually working to deliver an exceptional user experience in the app”. Well, they deliver - it is exceptionally useless as impossible to log in, with different errors each time to entertain. Love the mission of a better world. Wish i didn’t have to suffer as a customer so much to support that mission relative to even the horrible customer service of the big banks.
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