Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pillar Bank (WI) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Obviously this app is necessary to check my balance on my accounts but it's very rare that it ever loads enough to log in. I'll leave the app open for hours and nothing happens. I'm stuck calling the bank every time I want to know my account balance.
Really well made and everything, I just wish I could login with Touch ID
The FBB app works well if you need to know where to locate atm's and offices and make transactions between accounts. However, a large function of mobile banking apps should be to check on authorized and unauthorized purchases. Transactions take from 2 to even 4 business days to show up on the list and does not give an accurate representation of what your available balance could be. Numerous times I've been declined at checkouts even though the mobile app states I have a balance. Needs to be up to date and be able to function as nearly all banks do today. Make transactions available to see seconds after purchase with accurate balances.
Pillar Bank Mobile Banking App Bank on the go with Pillar Bank Mobile Banking App. Manage your accounts from your mobile phone when it’s convenient...