Real Plans - Meal Planner

Holistic Squid, LLC · iOS

Real Plans - Meal Planner

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Real Plans - Meal Planner screenshot 1Real Plans - Meal Planner screenshot 2Real Plans - Meal Planner screenshot 3Real Plans - Meal Planner screenshot 4Real Plans - Meal Planner screenshot 5Real Plans - Meal Planner screenshot 6Real Plans - Meal Planner screenshot 7Real Plans - Meal Planner screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Real Plans - Meal Planner Make?

Monthly Revenue
$6.0K
Annualized estimate
$72.0K
Per Download
$6.00

Platform Performance

🍎iOS
Revenue
$6.0K
Downloads
1.0K
Rating
4.6 ★(2,171)

Rating Distribution

4.6
★★★★★
2,171 reviews
5
6%
4
2%
3
3%
2
7%
1
82%

Top Countries

🇺🇸 US🇨🇦 CA🇦🇺 AU

Rankings

Category Rank
#68
Reviews (3)▼
★★★★★Rain is love7/9/2023
Loving this

I’m doing the whole 30 minus nightshades and I can choose from easy to budget to more complicated meals. The shopping and pantry lists are awesome. Right now I’m cooking four days a week and using leftovers for the rest of the days. Although this next week, I’m cooking a little bit longer. Sometimes meal prep like this morning took two hours for breakfast for 5 days. It wasn’t difficult, there is just a lot of fresh herbs that I had to take off the stems. It takes a long time. I feel better and I’m losing weight. And it’s good to know that after I cook lunch with enough leftover for the rest of the week and then dinner with enough leftover for the rest of the week, my work week is gonna be so much easier. But yes, I do spend most of all day Sunday cleaning, cooking, cleaning cooking, cleaning, cooking … it is definitely not a lazy day. But I do get to rest in between. Yesterday at the farmers market was fun, but sometimes I’ll just go to Winco or Chuck’s to get some of the fruits and veggies. My blood sugar is down my resting heart rate is down. My walking Heart rate is down and my blood pressure is down. I know what I’m putting in my food.

★★★☆☆Miss Kristi12/24/2021
Repeating meals, not a lot of options

I’ll preface this with, I came from the major meal planner service, which has a ton of developers and recipe makers, tons of recipe options, easy to use app. The drawback was that there wasn’t an option to do AIP or at least remove nightshades, which is an allergen in our household, and 90% of their recipes contain and NEED tomatoes. Being on this allergy trip for a few years, I do have a few swaps up my sleeves (pumpkin purée takes on the flavor of tomato sauce, fyi), but I was getting tired of constantly omitting the tomatoes. So I decided to try real plans. I liked the idea of it, i loved that I can dial in our allergens. There’s a huge list in the settings that I can select or deselect to get the curated foods set directly onto the weekly meal planner. My major major dislike is that the recipes are now repeating, less than a month later, there’s not really much to choose from in general, so there’s not a lot of recipes I can swap in now that we’ve seen a lot of the recipes. And while the kids enjoyed almost all of the recipes from the other service even with me swapping ingredients out, they have been less than enthusiastic about each meal with Real Plans. We’ve only favorited two meals this month out of many. The idea behind this app and planning service is fabulous but the execution and the options just isn’t there, and I wouldn’t have paid as much as I did to sign up had I known.

★★★★★Khale1001/17/2018
Brilliant contribution to making lives better

Thank you, thank you, thank you. I have been needing this for 20 years. I am a health focused, wife, business owner, parent of 3 busy kids and teens - one with celiac disease and meal planning has absolutely overwhelmed me. I actually like cooking - but I never learned the tricks when I was younger - and I haven’t figured out how to get it all planned out, shopped for and then to have enough consistent energy to get it all done on a regular basis. This program takes away the hard first steps - the planning, deciding and picking things everyone will eat, writing out the shopping list, organizing it then timing everything so that it works with our schedule and advance prep. Well, before this program, I just couldn’t get it all together more often than once in a blue moon...Or... I would buy all the ingredients for a variety of meals and half the ingredients would sit in the fridge unused b/c I came home too exhausted from work or realized that our schedule had changed. This program breaks everything down into easy steps and takes away the need for professional like experience and mental gymnastics. Thank you!!! You have a giant fan here (hehe - and if you want an investor - I’m your gal).

Version History (132)▼
15.233/25/2026
15.221/5/2026
15.2111/15/2025
15.2011/5/2025
15.1910/8/2025
15.189/25/2025
15.179/17/2025
15.169/16/2025
12.159/8/2025
12.148/25/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Real Plans is a meal planning app that helps you and your family consistently enjoy healthy, home-cooked food. Our award-winning meal planner is brim...

iOS App ID
899058990
Content Rating
4+
Min OS
16.0
Size
100.4 MB
In-App Purchases
Yes
Publisher
Holistic Squid, LLC
US

In-App Purchases (10)

NamePriceType
Nom Nom Paleo Recipes (Monthly)$0.99Monthly
AutoImmune Wellness Recipes (Monthly)$0.99Monthly
Whole30 Recipes (Monthly)$5.99Monthly
Monthly Subscription$18.99Monthly
Real Plans Monthly$18.99Monthly
Whole30 Monthly Subscription$24.99Monthly
Real Plans+Whole30 Monthly$24.99Monthly
Quarterly Subscription$41.99Quarterly
Annual Subscription$78.99Yearly
Whole30 Annual Subscription$99.99Yearly