Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Exeter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A very informative app giving in-depth information on a limited number of sites. This is useful not just for the visitor to Florence but, even more so, for the student of the Renaissance, sitting in his or her armchair, who wants to learn more about the culture and day-to-day life in the greatest citiy of the Quattrocento. Entertaining, visually interesting and instructive, in equal measures. Well done!
This is your pocket guide to the history and people of Renaissance Florence. Hear the lesser known stories about the major historic attractions of the...