Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Literably, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Stop there and does nothing
I did this in my class on my iPad multiple times in the work to completely fine
Ran into a ton of issues on the iPad: 1. Text on the login screen is white so you can’t see what you’re typing. 2. Login didn’t even work this evening, even after uninstalling and reinstalling, and I had to do the assessment with my kid on a web browser even though the iPad is the device he’s using for school. 3. The Ux in the app doesn’t indicate whether you are recording and it turns out the first time we submitted it didn’t record correctly. I think given how many kids are learning at home the developer should invest in fixing the iPad version of this app. Web version works significantly better.
A fast and accurate way to assess reading fluency, accuracy, and comprehension for K-8 students, including a full running record. The iOS app is for...