Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank of Maharashtra · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The attempt to create an “app” by modifying the website into a responsive design application has failed miserably. Executives of the bank, please spend some of the bank’s profits on building a proper app and enabling the bank to compete with other providers of banking services. Right now, it a torture to have to come to the app and carry on any transactions. PLEASE, PLEASE, PLEASE be more considerate of your long suffering customers and help us have a decent experience banking with Bank of Maharashtra. I am tired of dealing with you …
Bank of Maharashtra has added unnecessary layers of complexity in the name of security. A user is required to possess a password, pin, secret question & answer, an OTP to activate the device, solve a CAPTCHA and a separate OTP to login. This excludes the transaction password and OTP for executing the transactions. On top of this they establish a “secure connection” (VPN) on the device to connect with their services. These many layers of “security” are unnecessary and only create hurdles for users. I don’t think there designers of this app have any control over these policies but my complaint isn’t about just the policies but the app itself makes life miserable when it fails often in one or the other step. For instances OTP delivery to overseas phone numbers is extremely flaky. There are days or weeks when it doesn’t work and there is no support from the bank or developers. If you’re an NRI who isn’t in India how are you supposed to operate your account? Bank of Maharashtra has touted to be spending 1000s of crore rupees on its technology infrastructure. I don’t understand where that money is being spent? I don’t see the retail banking experience getting any better.
Visiting a branch in person is a nightmare, so when you want to try to do some transactions via net banking, we have this terrible app to deal with. You set/reset your password, then answer couple of questions and when you think you will receive OTP and start using app, it says “Device limit reached”. Restriction on number of devices you can “configure” this app, I cannot comprehend logic behind this?! I wish I could rate below 1 star!
MahaSecure is the official mobile banking app from Bank of Maharashtra. MahaSecure, the new age secure digital banking app, allows anytime access to d...