Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sunbird Images OHG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I down loaded this app this evening but could not get any sounds. After playing around bit trying to find a solution. I was able to determine that the sound issue was because I had the ringer on mute. Interestingly other apps could play the sounds through the speaker with the ringer on mute but not this one. I figured this was my issue after I plugged in earphones and could hear the sounds. Once I determined that the sounds did accompany the app, I realize that it was something on my end and thus was able to resolve the issue. I am quite excited to test and learn the sounds of non NA birds.
The descriptions are rather lacking. The option for a Wikipedia description is nice, but of course only works if you have internet access (which you might not when traveling, which is also when you might need the app the most…). Then you might as well have a Xeno-canto link… Would be nice if you could swipe through images. And some illustrations might be nice. Would be nice with the possibility to see global distribution maps. The selection of species, notably vagrants, seems a little arbitrary… (could you include all the species mentioned in the field guide?) The display of similar species is based on visual characteristics, not on similarities of sound/songs. Comparison of species could have a much more user friendly interface. Could have had an option to loop the sounds, and to listen to the sounds while viewing the pictures. I really appreciate the ability to see species name in three languages simultaneously.
*** This is the professional app to the renowned reference work of Schulze and Dingler covering 804 European species including 2,837 songs and calls k...