Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I.M.D. Publicacion C.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is well done and easy to use but the download process is cumbersome. Photos and maps have to be downloaded separately and most servers don’t work that well for such a large amount of photos. There’s no pause option for the download. The English text is translated from German and is often awkward.
The only high-end field guide app to identify *ALL* birds that are found in Europe (incl. Great Britain, the Mediterranean Islands, and Iceland). The...