Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Handwrytten Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has been a lifesaver! Great service and delivery time. I get texts and calls thanking me for the cards! My only issue is seasonal cards and more choices. They had an “Americana” card in May but now it has disappeared around Independence Day. It would be necessary for the company to adjust cards seasonally and change them out more often in order for me to keep using the service. There is still Christmas, Valentine’s Day and Mother’s/Fathers Day but nothing for the upcoming July 4th. I send out about 25-50 cards a month and the lack of new choices will ultimately keep me from continuing with this service.
This app is GREAT. Truly I am obsessed with the idea of being able to send out handwritten cards without having to do all of the things: going and picking out and buying the card, actually handwriting (neatly), postage, and remembering to send... I just never follow thru. This app has allowed me to actually follow thru which is saying a lot. That said, a few improvements are imperative. First, we need to be able to include more words. The character limit is too low. Second, there needs to be more variety in cards. Third, more variety in gift cards would be great and maybe even partner with local wine and spirit and flower shops so that bottles and/or flowers can be sent with cards. Overall though, a great little app.
Ordered the cards on the website, not on the app, just was more convenient. Good experience. All the cards were delivered to 15 different addresses as I know with 2-3 days, which to be honest for a holiday season is great. Few comments/suggestions. First of all more options to choose from would be awesome. Different styles, different colors, for kids and for adults, funny and serious and everything in between. I understand print cards cost money but if next year I’ll see the same cards, or the same birthday cards I picked this time I won’t use this app, I can’t mail the same cards to the same people. Second, more customization options and make every card to be able to customize will be a big plus. Third, return address. It’s not clear what will be printed on the envelope as a return address. It has to be a separate box for a return address as well as option not to put a return address. Would be nice to have a paper selection. That’s about it.
Handwrytten allows you to send real cards and notes with your message written in pen and ink, and even include a gift card! Just select a quality car...