Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗US Department of Veterans Affairs (VA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is not being kept up-to-date. It has become flawed overtime with no back button and different scrolling issues.
App seems to be overall very informative, but with the iPhone the black bar is persistently on the very top of the page and there is no way to go back to the first page. Have to shut off the phone to go back in.
Pretty complete listing of presumptive diseases not only Agent Orange but lists other recognized health issues like burn pits. A good starting point for reference.
Exposure Ed delivers information on military-related exposures to health care providers. Veterans may have been exposed to a range of chemical, phys...