Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dimitris Iliadis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app only works for a handful of Pat’s locations. Anyone trying to login with an account for a Pat’s other than those is greeted with “Invalid Credentials”. Seriously? Why’d you even bother putting out an app that doesn’t work for *all* Pat’s locations?
I was disappointed bc my local Pats is not included in the app. Shouldn't use just the Pats logo if not all stores are included.
Downloaded the app onto my iPhone and I can't get it to work. Tried registering for the loyalty program and the app can't find the store 2 blocks from my house.
The official mobile app for Pats Pizzeria is now here, bringing you the ability to order from all locations. Ordering from Pats Pizzeria is as easy as...