Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maple Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I tried logging in for the first time, I was prompted that I'd either have to register my device via e-mail or online, either option I selected caused the entire app to shut down and I could never get beyond that point to be able to access my account. I hope there's a fix for this.
It's an ok app as far as banking apps go. It just needs to have to have a Notification of transitions like when money has been deposited, withdrawn, sent to savings or checking, and stuff like that.
With Maple Federal Credit Union's mobile banking app, Instant Maple, you can check your balances, view your transaction history, transfer funds and fi...