Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AMC Networks Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While some of their content is good, the sound is only 2 channel, making the experience difficult to get through. It requires you to turn the volume up and down because someone couldn’t be bothered to mix 5.1 surround sound like a civilized person in this day and edge. The worst thing, however, is the utter lack of navigation, resuming playback from your current position and being forced to start an episode over if you want to resume it. Neither does it track your current episode watched with Apple TV or allow you to resume playback across the cloud or even track what you are watching. Serious glitches here with Wisting navigation. This app was released like it was a gen 1 beta system for testing, but not production. It’s difficult to pay for something that makes you work so hard to enjoy watching it. Ultimately, it seems more appropriate is should be called AngryDance Now until they figure out how to get resume controls working properly and correct the 2 channel sound issues that tend to drown out the dialogue. 5.1 sound is reference audio now and should be standard. They went to all the trouble to make a great soundtrack for Black Snow, but didn’t release it in 5.1, so the base laden soundtrack just buries the audio. It just goes to show that while you can buy content and make it available, ensuring that streaming it at least meets the current standard all the other streaming providers have reached with playback, cloud, and sound is something altogether different and utterly neglected here.
When casting to a device (TV) the option to go into the casting options for the episode disappears. When you try to get back to the screen controlling forward, backwards, and CC options, the only was is to click play on the episode and the episode starts over from the beginning. You then need to go back to where you were in the episode. Never starts from where you were watching. Which can be a bummer if you were only trying to go back 10seconds. Even if you pause and come back later to watch the episode starts from the beginning. Also if you are trying to watch the next episode you have to manually go in and select the play option for the next episode to start instead of automatically loading the next one. It’s nothing major but something to look into making a little better! :)
I subscribed to this app for a specific television show. I would say for the first 6-8 months, the app worked fine. I hadn’t watched any programs on the app for a while and when I tried to watch a new show on the app, a pop up came on that asked me to start a free trial. I contacted the company about this through their support email. For 2 months, I received nothing but automated email messages saying that they received my “ticket”. I was still being charged the monthly subscription for an app that DID NOT WORK. Finally, after many automated emails, I received another email that said my subscription had been canceled but if I wanted to continue using the app, they would give me a free month. I decided to just let the app stay cancelled because of the terrible customer service I had received. And NOW my Apple account has been charged AGAIN for this app that was cancelled! I cannot seem to contact anyone from this company in any way except automated email. I am VERY unhappy! This company has terrible customer service and they are not reliable! After telling me my subscription was cancelled, they are still charging me for the app and it does NOT work! I want to talk with a person via a phone call but there is NO way that I have found that that is possible!
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