Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Colin Lyders · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is so fun I can’t stop playing everything I think about is this it’s in my mind saying the game name repetitively I’ve gone through hard moments with this game overall it changed my life I like this game due to me being so good I’ve gotten in trouble multiple times for day dreaming about this game I just wish this was real life I am going to get number 1 on the leaderboard no doubt I love this game
Lol this game_ I have been playing for awhile now I’m am 26th on the leader board. Can u guys update this game. Add some more fun content. (Love this game)
Good fun!
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