Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MAAB Labs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like to go out and pick mushrooms on my friends land occasionally as a delicious snack. I was however unable to identify one of the most common varieties I found in summer and spring on this app as it is not listed! Panaeolus cyanescens, I later found they are called or the magic mushroom Blue Meanie! So do not download this app if you are hoping to head out mushroom picking and avoid magic mushrooms as there is no information on them.
The identity feature rarely works throughs up species that don’t fit your description and excludes other that obviously fit? Then when you want to go back to look at another possible mushroom from your list it wants you to start over.
App is pretty good to give you a better idea of what you’re looking at but won’t identify them. Lacks “active” mushroom species and sometimes incorrectly labels them as “poisonous”. This is fine except they are not poisonous, but psychoactive. This lack of accuracy leaves me with doubts to the accuracy and usefulness of app. Not for the actives hunter but I’m sure mushroom lovers will love it!!
The australian version of iFunch, the historical mushrooms app developed in Italy, made possible thanks to the collaboration with Gregg Cook, member o...