Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I.M.D. Publicacion C.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It has a couple of pictures of birds and their names in various languages. No vocalizations. For some birds, a brief description and habitat. Some pics are wrong.
Three years ago I reviewed an early version of this app and found it practically useless (because it had no search functions and was simply a catalog of birds). But this version is greatly improved and rectifies some of the problems I mentioned earlier. You can now narrow your search by country or by species and you can search the names and descriptions for various terms. Furthermore the app claims to list all 3000+ species in South America and, a real bonus, allows you to download the whole database for off-line use. I would suggest two more improvements for the next version: 1) including a mention in each description of “similar species” to make comparisons easier; and 2) adding a function that allows narrowing search results by color, size, shape, etc. But overall this app is a vast improvement over the earlier one and is now a useful tool for identifying birds in the field. Felicitaciones!
Hours to download mediocre photos (user submitted or pulled from the web from the looks of it), only to find out that most of the birds still don't have pictures. The descriptions are dry and the taxonomy is confusing, i.e. it is hard to find what you are looking for. Points for lots of languages, but nothing else.
No continent supports a bigger and more varied bird population, more than 3,000 species belonging to more than 100 families are presented in this app....