Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Embark · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why did you pay or even develop this app. You direct paid parking to this app and then have no way to pay? The locate parking just spins and never connects. Seriously, this app is worthless. We travel all over and never have encountered this level of fail for a parking app.
Does the app pull up 404 pages sometimes yes, and are the routes lacking provably also yes; however keep in mind, it’s a massive service to even have a little smidgen of public transit in America. They are probably underfunded, and they’re stigmatized by much of society. So, for an app that will get you where you need to go without a car I will always give it 5/5 stars.
It doesn’t work right, like I think there’s something wrong with the program and/or software because A it doesn’t sometimes accurately predict when the busses will come and then more troubling is that it doesn’t like pulling your phone’s location and I’ve tried uninstalling and reinstalling the app and/or wiping my phone’s cache and cookies
EMBARK Connect is a convenient tool for staying in touch with Oklahoma City's public transit agency. Available 24-hours a day, 7 days a week, from an...