Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nirav Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
TERRIBLE app!!! Waste of time. As soon as you open the app you are presented with ads which jumps to safari to try to open a page. I can’t believe this one made it through Apple.
I downloaded this for quick age verification of customers children riding in my car. They need to be 8 years old to ride without a booster seat. Anyways I open the app and first thing I get is an ad which just won’t work for me while on duty.
It’s a irresponsible work, foul play.
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