Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Krug · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Your app doesn’t work. The scan function never works so we always have to type in the serial number. The registration window also does not work. You need to spend some time fixing these problems. It takes away from your brand!
The app
I like what Krug set out to accomplish with this app and, in a much broader sense, with their bottle ID system: to create a wider social experience with the consumption of each bottle of wine. This app will be 5-stars, in my opinion, when it becomes compatible with the iPhone X. I enjoy it so far, though. Cheers.
Take your Krug experience further with the Krug app. Scan your six-digit Krug iD found on the back label of your bottle to discover its unique story....