Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evan Stone · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I initially downloaded the 1.0 version and it was great. I downloaded the 1.1 version and there are no sounds of the letters when you press them - real bummer. Hoping for a new version where letters will sound. May 14, 2019 - Thanks Evan! It was the ringer that made the difference.
Simple and to the point! Thanks
Alfabeto is so incredibly simple to use. Just tap the letter and hear the native speakers from Portugal and Brazil say the letters as they are tapped....