Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I should have known better than to update the app, before it would buffer and I could go right to listening to my favorite radio station. Now I’m forced to watch a video game for 30 seconds and then I have to try and close the ad or other ad that plays as long as a minute before I can listen to WOSH 1490. Other times it will stop playing and I have to relaunch the app which then I have to be forced to watch another ad. Why was this app “downgraded” “INCREDIBLY ANNOYING” I will go as far as to say I hate this app now.
NewsTalk 93.9/1490 WOSH Oshkosh, Your Connection to Oshkosh