Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MasterWriter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Should've come out with an app for the rhyme dictionary instead. Rhyme dictionary is awesome. Too many recording apps out there.
Been looking forward to this for a long time. That being said, I wish the iPhone version of MasterWriter was a full-package, instead of just allowing you to record your idea for upload to their mandatory cloud service. I'm excited to see the iPad and web versions of 3.0 but I can't imagine using this iPhone app too much when an app like Songwriter's Pad offers better functionality. Also for such a premium app, I would expect a little better design. I understand it's quality rather than appearance, but appearance helps get the idea across better that this app is legit instead of a homebrew type of development.
MasterWriter Audio is a simple, easy-to-use audio recorder. MasterWriter 3.0 users can upload their recordings to their MasterWriter Account.