Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nebraska Bank of Commerce Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wish I could view/save a PDF statement from the app instead of calling in to have a banker do it.
This app makes is beyond easy to make transfers and the log in process is simple and feels very secure. I use it countless times a week. Thanks, NBC! #banklocal
It works but the make you jump through so many hoops. Stop asking me my security question right after my password. What's the point of having a password if I have to have a security question? Figure out a better system. some banking apps use the fingerprint sensor. That would be ideal
Now you can manage your money anytime, anywhere from your mobile device. With NBC Mobile Banking you can conveniently and securely check your account...