Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Johnson & Johnson Health and Wellness Solutions, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
as someone who has difficulty exercising, this app really helped me work my way up into regular workouts at a comfortable and healthy pace. i really only have three problems with the app. first is that in custom workouts they don't let you repeat any exercises (exp: you can't select "chair-assist push-up" three times). if you're just starting and can only do one of the exercises, it's frustrating having to select exercises you can't do. second, i really wish there were more easy modified versions of different exercises. again, if you're really out of shape then forcing yourself to improperly do an exercise that you can't do, you can really end up hurting yourself. and third, there's no way to turn off exercise descriptions without turning off ALL of the audio cues, meaning you'd have to constantly watch the screen. this wouldn't be too bad if the app didn't lower the volume of whatever else you're listening to while doing these descriptions. again none of these are dealbreakers but i think if they were fixed it would really make the app incredible.
I’ve used a few 7 minute workout apps and I’ve found this is the best, at least for iPhone users. Easy to bust out a workout anywhere in 7 minutes or as long as you want. It’s a great quick warm-up before stretching. Not only does it have the classic scientific seven minute workout, yet it also has its own “smart workouts” with over 100 different body weight exercises and Five tiers of intro to intense and you get to choose variable motivation levels though I don’t actually know what that does as I’ve always had it on 5! It’s easy to fit in a quickie, higher levels have multiple set smart workouts, and you can start one work out after another if you want to feel the burn of a longer workout. The smart workout will switch up the exercises to target all the various major muscle groups and stabilizers. I highly recommend this app!
I've been using and appreciating this app for the past eleven months. Some days I do the seven minute workout, some days the smart workout and some days other forms of exercise. My husband does the 7 minute workout every single day but gives it his all. We are living in the Philippines, in one of the hottest and most humid parts of the country, for a couple of years. We don't have a gym or any equipment and rarely the internet and it's too miserable to exercise outside (we do a lot of outdoor humanitarian projects) so this app has been our primary method of staying in shape. There is one change I would like to see made to it. Just prior to the next exercise it would be helpful to see a demonstration of the entire exercise rather than a still shot. This would be done during the countdown before the exercise begins. It would also be useful to see a complete list of the exercises at the beginning of the smart workout. All things considered, I love this app and would recommend it to anyone. Thanks!!!
A fast, simple, science-based way to make every minute count! Designed by Chris Jordan, Director of Exercise Physiology at the Johnson & Johnson Hu...