Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southeast Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like the features of the updated app. No longer do you struggle with scrolling down the entries and having the main menu open. I love the Touch ID feature. Now don’t change anything!!
I use this app frequently. When I originally downloaded it, it was a little slow, but very functional. Now, it won’t let me log in half the time. I’m getting tons of error messages, it’s giving me incorrect balance information, and today it has stopped showing everything but the names of the accounts. With each “update” it’s gotten worse and worse. Please fix this! You’re the only bank I trust, but if I can’t depend on your app to function properly or your website to be as functional as the app should be, then I probably need to find another bank. Y’all are above this! If you’re having difficulty finding developers, my husband is a Software Engineer. I’m sure he’d be able to help y’all out a little at least. Put up a job opening or something.
The old version was much better. The developers of the new one hope to cover up all its inadequacies with flashy features and sleek UI, but unfortunately they detract from the overall functionality and make it look even more haphazard than it already does. Like most reviewers, I agree that the scrolling balance that updated after each payment was extremely useful and should come back—from using the app, it’s not clear why this was removed, as the area where it appeared is now just wasted empty space. Also, it doesn’t always update pending balance correctly, and like another user, I have accidentally overdrawn by trusting the balance I’ve seen, even though my account shouldn’t let me overdraft, and then I’m charged ridiculous fees even though it’s the fault of the app’s design and the bank itself. It’s truly a horrible design and update that destroyed an otherwise reliable and functional mobile banking platform. Hooray, I can sign in with my fingerprint but what’s the point if the whole of the application is broken and useless. It’s so unpleasant and inconvenient to use, I’m currently in the process of looking for a new banking institution. Great job, South East.
SE Mobile Banking by SouthEast Bank allows you to bank on the go. It’s free to download and offers quick access for managing your bank accounts. Check...