Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BNP Paribas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The website does not fully load as consistently as the app, so much better functionality here for online banking
This bank is so bad that I wouldn’t have expected anything better from their app. Very often the services are “momentarily unavailable”. Sending a message is possible 1 time out of 20. Other operations have the same problems... I’m planning to leave this bank and if you are new there I would suggest you one thing: run as fast as you can. I’ve never ever seen such incompetent counselors before. The director of my agency isn’t any better, it’s very disappointing... they could get an award for being this bad, it’s out of this world!
This app is OK, it’s not great. Sometimes it tells me that the service is unavailable or that I cannot access the app at that time. When I tried to add beneficiaries to send money transfers to, it tells me that the service is temporarily unavailable. There doesn’t seem to be anything temporary about that fact. It’s pretty lame that I still have to physically go to the bank to take care of things that I should be able to do on the application. Also, it’s 2019, it would be great if there was a way to deposit checks via the application as one can certainly do in other countries. BNP is supposed to be a great bank but I find it to be incredibly average and often a hassle.
Clients Particuliers*, Professionnels* et Banque Privée, avec l'application Mes Comptes de BNP Paribas, accédez à votre banque et à ses services à tou...