Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.J. Kalafarski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app crashes when I try and save my picture.
It's amazing to see pictures of the streets I walk down from a hundred years ago. So much has changed, but the cities are still so familiar. To get the most of this app you need to walk through the streets of one of the app's photographed cities.
What a great idea! Finding old photos that correspond to your location is lots of fun - the only drawback is that currently there aren't very many photos in the app's database (and virtually none from the boroughs). Hopefully the designer will continue to add more. Kudos also on the elegant interface (for one thing, it's nice to see a departure from the candy color schemes used in most apps).
Déjà Vu is the time travel app for your iPhone. Hold up your phone to see into the past of the city around you. Déjà Vu is a collection of individual...