Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗size? · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When selecting a shoe it shows a list of sizes and a link to a size guide , but as a user I don’t know whether the displayed size is US or UK. The same applies if the shoe was added to the cart. Is the app being smart and using the location of the user (since the app asked for location services permission when installed)? Or is the size correlate to the price? Considering “size” is in the name of the, it’s ridiculous that it is the thing that is ambiguous . [edit] tried to make a purchase using Apple Pay and it fails saying merchant private key not found
9 outta 10 times I go into website it’s down, constantly have to keep trying to get into it. U guys should have a size chart like SNS, Sneaker go District were u can see USA, UK and many other countries size next to yours and another thing is translate ur money in the country the person is trying to buy from. Food for thought
Love Size? and the app is as great as their brand. The app helps to keep up with all the sell out styles and checkout is much faster. Great way to keep up with Size? if you dont have your computer.
Since opening our doors in London, Manchester and Brighton in 2000, we've catered to those seeking something different - something with an interesting...