Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keep getting a "stream connection error: stream failed to start. you do not have permission to access the requested resource." Seems like they're not keeping up with the different phone updates to ensure streaming will happen for the listener. commercials are too long when you open the ap. and there is a good 20-30 second delay. how is it that we can get twitch to match up with the radio but not this?? disappointing.
I know KNBR is hurting and trying to monetize their product by pulling pods off Apple Podcasts but can you make a more user u friendly app? If you want to put a commercial in an podcast fine but continually stopping a pod ruins the enjoyment of the interview. How many commercials do you expect people to listen to in a 10 min interview and the break points are terrible. Also when starting a pod the ads are ghetto and it’s hard to figure out how to close the ad. It’s like I was transported to the annoying internet from The early 2000’s with terrible pop up windows
I use the app to stream radio & Giants games. Before streaming the Giants sucked & now it’s almost great but works well enough. Suggestions: Culd be better if I didn’t have to change steeams fr. KNBR to a Giants game or back & endure ANOTHER 30 second ad.. Also could improve to be informed when either broadcast is ending instead of abrubt changes to undesired content like to ESPN radio or some pre-recorded content.
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