Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FNB Bank, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is easy to use and has improved over the years! The functionality pairs up with the big names like Capital One or Chase!
Lots of functionality and user friendly.
I can never even get this app to open. And I can’t access the login page through safari either. It’s ridiculous in this day and age that I have to call the bank to see how much money I have! Get your s#!+ together. Also I don’t believe anyone will see this because I can’t read the other reviews. The problem is possibly that when I try to reinstall, it’s reinstalling 2 different versions at once. That shouldn’t be happening. Delete the old version from the App Store. I’ve never opened an app and had it install 2 versions at once.
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