Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Redwood City · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The city of Redwood City has completely given up on this app. There is one deranged person who spams it constantly. This makes the app useless. On the city end, the folks assigned to moderate this are useless and absent. Why on earth did we pay for this to be built if no one on city staff will put in the work to keep it useful?
The developers of this app really sold Redwood City a bill of goods. When this service was first launched, its usability varied from crashy to okay. But now, because the developers have not implemented the ability for the folks in RwC who receive reports to moderate content, its usability has been degraded to the point of uselessness. As a result, every report submitted is hijacked by at least one determined resident who spams completely unrelated reports with 30x of their identical and lengthy all-caps post about their pet project. Unless and until the city is given the ability to MANAGE content, the app is useless and I’ll call in reports so they can actually be serviced.
This app used to be okay, and I use that lightly. Trying to request a service and it makes you login, you enter your information and the app instantly crashes loosing all then information you were just inputting. Don’t even waste your time with this app, you night as well call.
myRWC is a great way to connect with your Redwood City government to report problems in the community and access many different City services. If you...