Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Palo Alto · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used computers since 1979 and I bought my first iPhone when it came out in June 2007 and this is far away the worst user interface, I’ve seen in human history. It is absolutely dreadful and almost impossible to get anything done and I can imagine, what numb skull but this thing together
Used several times to great effect. Now tried 3 times and app and 1 time on website and they ALL CRASHED! Now it won’t sign up with new password or skip.
Even slower than the last version to display notifications (now called alerts). Frequently shows a blank screen for an alert after churning away for several minutes. Still now apparent way of dismissing alerts that one’s viewed. A pity. The app is otherwise very useful.
PaloAlto311 is a multi-platform solution for providing Palo Alto residents, businesses, and visitors access to a set of local government-provided ser...