Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benefit Mobile, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can do it while your in line at a store and purchase just the amount you need. It’s fast and convenient. And you can still use your coupons or codes and rewards for stores your shopping so it’s an extra bonus if you don’t have or want to use credit cards. Although you do have to have a debit or bank account to fund your benefit mobile!
I like the concept. I don’t like having to print for certain retailers though. I wish there were a way to update the balance manually. Also which there was a way to get reminded when you are in a store that is on the benefit app. Maybe if you are in for longer than 2 min get an alert or something
Sometimes I forget to use this. Can I get reminders based on location? An optional notification could pop up that says hey- I noticed you’re at Lowe’s or Starbucks remember you can save 5% with the Benefit app! This may be sort of invasive though. Could be an optional feature. . . I’d like to be able to choose what stores would activate this though. It would be annoying to constantly be notified about Starbucks because there’s one on every corner in some cities.
When you pay with Benefit you are paying with a purpose! Purchase digital gift cards and instantly redeem them online or in-store, or give the perfe...