Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗McAfee, LLC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After reviewing the services offered, I signed up, excited to think of protecting my phone from all that happens in society nowadays. After I set up the services that I wanted to use, I started to notice a few things going wrong in my iPhone. For example, I could no longer use Siri, I could no longer use my microphone in messages to record messages to my friends, I could not even use it in the customer service group for McAfee. Yes I can type, but I like to dictate my messages or responses. I was virtually limited from using two of the key support tools in iPhone that I regularly use.. I attempted to get help from customer service, which was no help at all. They insisted on telling me that I had the wrong email. After checking the app. It was clear that I had the right email. I attempted to find ways within the app to turn off different elements to see if get back my use of Siri and dictating through my microphone. To no avail.. As a result, I have canceled the service, and deleted the app and then surprise surprise., Siri and dictation returned. This app is glitchy at best. It takes way too much control without asking you. And there’s no real training on how to effectively set it up. In summary, I hated this app so much.
UPDATE: The developers response is completely outdated and inconsistent with an Apple 13, running on iOS 16. In addition, the send log function from within the app is useless as it always comes back as undeliverable. The app crashes all the time and log me off. When attempting to log back in, it shows that there is no internet connection. Never mind I am on cellular service, the app is set to work on cell service data, and it is the very ONLY app not connecting to the internet over cell service. I have pictures! The VPN has to be constantly watched like a hawk to ensure is actually turned ON even when it set to be ON. In numerous occasions, I noticed the VPN is OFF when it was set to be ON. When the VPN is ON, it makes the internet experience an slow and sometimes impossible to browse. Most of the times, the webpages would not come up at all. Another annoying and really inconvenient issue is that the VPN would not work when trying to connect to the internet with my iPad using my iPhone hotspot. It simply would not let my iPad connect to my iPhone hotspot. The app should make the security features easier to work. They should work the VPN issues and get rid of Safe Browsing! This app needs serious work. Frankly, I am about to go back to Norton. I never, ever had any issues with Norton. The one time I am giving McAfee a try, it is disappointing me to n-th degree.
This is a great app to have, since I am always on the internet, and using my Bluetooth headphones for study. The only issue I have is that this app can stop protecting at any given time of the day. If I have safe web and WiFi protection on, they should stay on. I shouldn't have to go back into the app to check and see if both are green. It has become a bit daunting to keep having to go back and check and see if my app is still Protecting me when I had already checked the boxes to do so. This app can throw itself out of protecting you, leaving you unprotected for a period of time until you go back and check. I think you need to fix that bug. If we click on each feature to protect us, it should stay that way all day, unless we go in and uncheck it ourselves. Yesterday I had my Bluetooth, and I had all the protection on, and when I went back to check my Bluetooth, someone had come onto my Bluetooth as another device, trying to get access. That is not supposed to happen if I'm protected. When I went back To the app, which was protecting me prior, it had shut my protection off. Please fix this bug. Other than that complaint it's a good app, but it needs fine tuning. Thank you
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| Name | Price | Type |
|---|---|---|
| Monthly Standard Subscription | $2.99 | Monthly |
| Monthly Advanced Subscription | $9.99 | Monthly |
| Monthly Plus Subscription | $9.99 | Monthly |
| Total Protection Monthly | $9.99 | Monthly |
| McAfee+ Advanced Monthly | $19.99 | Monthly |
| McAfee+ Advanced Monthly | $19.99 | Monthly |
| Yearly Standard Subscription | $29.99 | Yearly |
| Yearly Plus Subscription | $79.99 | Yearly |
| Total Protection Yearly | $99.99 | Yearly |
| McAfee+ Advanced Yearly | $199.99 | Yearly |