Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Farmers & Merchants State Bank Waterloo Marshall · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Banking made easy!!!! The mobile deposit and mobile alerts make my busy life a little easier
Update. Sep 2015 Still give it 3 stars. It has gone backwards in its usability. It no longer says "checking or savings" on the account name. When looking at checking Transactions it only says "check" it no longer shows the number. That makes it very difficult to balance your checkbook. Go back to you app designer and put usability back in. Started off ok but in the past few weeks it just won't open. You click it but then it pops back to the main screen. If I can get it open, it is a much better layout than the website. However, as of today both are at the bottom.
Mobile Money is a convenience product that enables you to use your mobile device to securely view personal account balances, transfer funds, deposit c...