Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of McAllen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App takes forever to just start up. It takes about a year to log in. When you do try and log in, nothing seems to happen but then after an hour, it randomly logs in. The app is so slow, that when it eventually catches up, it’s going through the motions of what I clicked on the app. Please fix this app because it does not do justice to the excellent service provided by city employees that resolve requests.
I’m trying to create a service request but it’s an inactive mode. I select what I want, add an address but then the rest won’t work. I see it’s been almost a year since it’s been updated. Time to update and get it working McAllen.
The old McAllen 311 app was very easy to use and has location accuracy via google maps which will put a put where you are at with the issue. The new app is quite frankly garbage and should be deleted. You can’t place a problem request using a map pinpointing where you are. You have to guess the address where the problem is instead of being at the actual address or pointing in the map where it is. Feedback is also non-existent. And also it also requires you to sign up again because your old login does not carry over to the new app. I would rate the app a negative 1 million but there is no option for this. Look at all the reviews I the last year to present they are just 1 star because they can’t give a negative rating.
The McAllen 311 mobile application is your official civic engagement tool to connect with the City of McAllen. Our mobile application offers a quick w...