Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Texas Municipal Retirement System · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like what everyone has said previously, the app just takes you to the tmrs website.
The information I’m looking for at TMRS is fairly basic stuff and I like having an app to do it!
It’s great TMRS is trying to create an app for its participants however the app was practically useless as it just took you to the TMRS website to do everything anyway. If you really want a shortcut to the website go on safari and pin it to your home screen.
Manage your TMRS account conveniently and securely through the TMRS mobile app. In addition to easy access to MyTMRS, the app provides helpful links t...