Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SHUOZHU LONG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
2048 has bug: sometimes “You Lost” when game has still has moves 2048 needs UNDO function Ads: put IOS device in Airplane mode
The games themselves are good if you can get over the fact there are ads at the bottom of the screen and in between every game. You cannot hit the load new game without accidentally clicking into the ads as they are placed directly over where you need to click and don’t always move out of the way. The talking ads are annoying as I play in the middle of the night to try and fall asleep next to my sleeping husband. This wakes him up making so I cannot play the games as a relaxation technique. I can solve the games usually in around three mins so having the ads makes it more hassle than it is worth. I’ll be looking for a new game without all the ads it’s not worth it.
The gameplay is fine as far as it goes. But the stats never update, the screen orientation is locked vertical, and restarting the app often shows a game that you've already played and finished, forgetting the most current game.
Spider solitaire has a fantastic user interface, beautiful graphics and subtle sound effects. Drag, tap, or for the most fun, give cards a shove to s...