Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Noriyasu Kutsuzawa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the calculator I use 90% of the time. I especially like the tax calculation and how it easy it is to do %ages. Even when I do a lot of those calculations every day, this is quicker and it’s easier to catch any slip of my finger when entering numbers. It also gives me something to show to whoever I need to. (That’s another story) Intuitive so should be easy for anyone who wants to do all those routine everyday calculations like sales tax.
This is calculator app that allows you to display and modify formulas. It allows you to enter formulas while checking them, which prevents you from ty...