Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so easy to use, it’s like having the paper in your hand. They even included a “readable” feature. Just tap on the article you want to read, and bam! Sans serif and easy to read on your phone (:
Love being able to access the local news at my convenience. Nice to check in, even when we’re traveling. Also don’t have to worry about wet papers when it rains!
Glad to see less ads but wish there was more content. Seems our newspaper is getting thinner by the year. At least quality is decent.
The Monterey Herald (digital replica of the print edition) is now available for your iOS device. The e-Edition puts Monterey County's only daily news...