Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bleecker Street Solutions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a small business and make candies for the holidays. I’ve used Salt & Pepper for about 6 years (at least) and I repeatedly return to it. After a recent iOS update it wouldn’t load and I almost cried thinking I wouldn’t be able to use it. Thankfully it wasn’t a problem with the app and it was fine after rebooting my phone. It’s a great mixture of simple yet comprehensive.
I have been in the food service industry since 1981, having worked in many different sizes and styles of restaurants and ultimately having one of my own for the last 20 years or so. The first time I opened this app (I’m not sure how many years ago) I knew it was written for someone like me. Thank you for marrying technology to how a ‘working kitchen’ functions. 👏👏👏 The one request I have is the ability to re-order ingredients after entering them into a recipe, sometimes procedurally things change 😎
This used to be pretty good. But I added over 2000 recipes, many which were scanned images. It started to hang up, needing to wait two or more minutes to open. The developer said it was my iPads fault, the only app to have that problem. I switched to Paprika 3 and learned what a modern app should be. With so many more features (including a direct download from an online recipe) I wonder how much longer this app will be around. Update: The developer’s response says it all. This program is not meant to be used for a recipe collection; it’s really meant for businesses. From my experience it has no sorting or lookup capability, and is certainly not meant for scanned images. There are many apps out there that are far better for recipe collections and include features that Salt and Pepper does not have such as direct download from a web page and full size printing of scanned images.
For restaurant owners, bake shops, caterers, manufacturers of food products, chefs, and even home cooks. With Salt & Pepper, you can: Create recipes...