Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hidenori Matsuoka · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has icoriged my little brother to read and it is so cute it is good for me to.I love the pictures and the way kappa and his friends go on atvetures and
Shippo’s “Kappa Theater” app is coming out! It has been popular since she had uploaded to MySpace when it was the biggest social network at the time....
| Name | Price | Type |
|---|---|---|
| Advanced Option | $3.99 | One-time |